Yup, Type R and names like it should be reserved for sporty products from Acura and Honda.
They will need something off-road sounding that could even be used on the Passport. There was news of a 'Trailsport' trademark not long ago and that might be it.
How does 'Ridgeline Trailsport' sound to you?
Toyota called it the X-Runner...I wasn't a fan and thankful TRD is what it is today.