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Ford just released a new compact pickup truck that makes things very interesting in the compact truck/sedan segment.
The new 2022 Maverick has a starting price of $21,490 ($19,995 plus $1,495 delivery), and it features a standard hybrid powertrain! I gotta admit I didn't know Ford had this in them.
I wonder if non-enthusiasts are going to be drawn to this rather than a Civic.
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www.cnet.com
I'm here to offer an alternative way to look at this truck. I think the 2022 Ford Maverick will actually end up frequently cross-shopped against econoboxes like the Honda Civic and Toyota Corolla by customers who never thought they'd be interested in a pickup truck in the first place. After all, the Maverick will actually be less expensive and more efficient to run in the city than either of those popular compacts. Additionally, lower-end, FWD Mavericks will likely also be cross-shopped by people -- especially young folks and first-time buyers -- who might otherwise look to the used-vehicle market for a traditional passenger car that's new enough to still be under warranty.
Perhaps more than most new-car shoppers, entry-level vehicle buyers tend to be a lot more pragmatic than those in other segments -- often because their limited finances and credit status mandate such practical, focused decision-making. Rather than inherently limit themselves to vehicle type, such shoppers look at factors like monthly payment, fuel efficiency and where they can get loan approval as key factors to getting a spot on their shopping lists.
The new 2022 Maverick has a starting price of $21,490 ($19,995 plus $1,495 delivery), and it features a standard hybrid powertrain! I gotta admit I didn't know Ford had this in them.
I wonder if non-enthusiasts are going to be drawn to this rather than a Civic.
2022 Ford Maverick: Is this pickup a Honda Civic and used-car rival?
Commentary: With base price of around $20,000 and an estimated 40-mpg rating, Ford's small hybrid pickup may invite some unusual cross-shopping.
www.cnet.com
I'm here to offer an alternative way to look at this truck. I think the 2022 Ford Maverick will actually end up frequently cross-shopped against econoboxes like the Honda Civic and Toyota Corolla by customers who never thought they'd be interested in a pickup truck in the first place. After all, the Maverick will actually be less expensive and more efficient to run in the city than either of those popular compacts. Additionally, lower-end, FWD Mavericks will likely also be cross-shopped by people -- especially young folks and first-time buyers -- who might otherwise look to the used-vehicle market for a traditional passenger car that's new enough to still be under warranty.
Perhaps more than most new-car shoppers, entry-level vehicle buyers tend to be a lot more pragmatic than those in other segments -- often because their limited finances and credit status mandate such practical, focused decision-making. Rather than inherently limit themselves to vehicle type, such shoppers look at factors like monthly payment, fuel efficiency and where they can get loan approval as key factors to getting a spot on their shopping lists.
